What is distributor marketing?

Distributor marketing encompasses the promotional strategies and processes employed by wholesalers, distributors, or product suppliers to promote their wholesale products to retailers or consumers. B2B companies also use distributor marketing strategies to reach wholesale customers.

How does distributor marketing benefit a B2B business?

B2B businesses and wholesale distributors benefit from distributor marketing by using it to make their products more appealing and boost sales. Unlike B2C marketing, your B2B marketing plan depends on the type of distribution business you operate.

What are distribution channels in marketing?

For example, a company manufactures products and has to get them to its clients. The main goal of distribution channels in marketing is to provide customer satisfaction, and you can choose from several types of channels. Of course, whichever you select will impact your sales somehow, so efficiency is critical.